Creatio launches 10x release with AI agents and CRM upgrades

Creatio on July 15 unveiled Creatio 10x, a major release that adds tools for building, governing and scaling AI agents across sales, marketing, service and industry workflows. The company says the update is designed to help organizations automate more work on one platform and reduce dependence on fragmented customer software.

Why it matters: - Creatio 10x is built to help organizations automate both human-led and fully agentic customer workflows on one platform. - The release is meant to increase productivity while consolidating CRM, workflow automation and AI capabilities under a single AI-native stack. - The update targets companies that want to scale AI adoption without adding limits on users, agents, workflows or applications.

What happened: - Creatio announced Creatio 10x on July 15, 2026. - The release adds new AI and CRM capabilities across sales, marketing, service and industry workflows. - Creatio says the launch is its most innovative release to date. - A company executive said the release is designed to remove barriers to AI adoption and help customers automate faster.

The details: - AI Twin gives every end user a conversational assistant for building and deploying personal AI agents in minutes. - Employees can describe what they need and create agents without a technical background. - Creatio says those agents run within organizational guardrails, access rights and policies. - Creatio AI Studio is designed for more complex, hybrid and fully autonomous agents. - AI Studio includes no-code agent designers that use natural language and visual tools. - AI Studio adds governance and observability features, including real-time policy enforcement, approvals and end-to-end execution visibility. - AI Studio also tracks AI consumption across models, actions and overall spend. - The platform supports omni-channel experiences through web chat, text, messaging apps, voice and video avatars. - Creatio AI Studio connects with existing systems and data through Model Context Protocol and REST standards. - Sales updates include AI-driven sequences, guided selling, deeper analytics, revenue intelligence, forecast management, voice agents and a refreshed mobile sales experience. - Marketing updates include agents that build segments and generate landing pages, emails and forms, then orchestrate campaigns end-to-end. - Service updates include a real-time representative experience, native AI-powered web, video and text chat, plus expanded omni-channel desktop and management tools. - Creatio added autonomous agents for banking workflows such as onboarding and account servicing. - Creatio also added manufacturing agents for field visit preparation and execution. - Those industry agents work with Creatio CRM and third-party CRM systems. - Creatio says the release extends its Unlimited Enterprise model, which is designed to scale execution across people and AI agents with no limits on scale.

Between the lines: - The launch signals a push toward packaged agentic automation rather than isolated AI features. - Creatio is positioning governance as a core feature, not an add-on, which matters as companies move from experimentation to operational use. - The company is also making a broader platform play by tying agent tools directly to CRM workflows, which could make switching costs higher for customers.

What's next: - Customers and partners can use the release to build everything from simple personal assistants to governed autonomous agents. - Creatio says the platform is intended to speed AI adoption across organizations by letting more users create agents. - The company is steering buyers toward a consolidated CRM stack built around AI agents across the customer journey. - More information is available in Creatio's 10x release page.