EPB Employees Credit Union launches new website with OMNICOMMANDER
EPB Employees Credit Union has rolled out a redesigned website with OMNICOMMANDER to give members a more streamlined digital experience. The new site centralizes accounts, loans, rates, online banking and member resources as the credit union extends its long-standing service model online.
Why it matters: - EPB Employees Credit Union’s new website is meant to make core banking information and tools easier to find online. - The redesign brings the credit union’s personal-service approach into a digital format for members, retirees and eligible families. - A more usable website can improve how members access accounts, rates, calculators and banking services.
What happened: - OMNICOMMANDER launched a new website for EPB Employees Credit Union. - The credit union was founded in 1954 by employees of the Electric Power Board of Chattanooga. - EPB Employees Credit Union started with 431 charter members and now serves employees, retirees and eligible families of EPB, Tennessee American Water and BASF Chattanooga. - The new site is available at EPBECU.org.
The details: - The website gives members a place to explore accounts, loans, rates and services. - The site also consolidates access to online and mobile banking, membership information, financial calculators and other resources. - Eric Isham, founder and CEO of OMNICOMMANDER, said the site was designed to reflect the credit union’s long history of personal service. - Brian Trotter, CEO of EPB Employees Credit Union, said the redesign and launch were professional, positive and enjoyable. - Trotter said the finished site exceeded expectations and improved the online experience for members. - Trotter also highlighted OMNICOMMANDER’s patience, responsiveness, attention to detail and willingness to work through questions, suggestions and revisions.
Between the lines: - OMNICOMMANDER is positioning credit union websites as more than static marketing pages. - The agency’s approach combines strategy, design and clear presentation of products and resources to help members connect with services faster. - The launch also reinforces how financial institutions are using digital channels to express brand identity, not just list products.
What's next: - EPB Employees Credit Union will use the new website as its main digital front door for member information and online banking access. - OMNICOMMANDER is likely to continue pitching similar redesigns to other credit unions looking to strengthen digital engagement. - Visitors can review the new site directly at EPBECU.org.
The bottom line: - EPB Employees Credit Union now has a redesigned website aimed at matching its member-first history with a cleaner, more useful online experience.
Disclaimer: This article was produced by AGP Wire with the assistance of artificial intelligence based on original source content and has been refined to improve clarity, structure, and readability. This content is provided on an “as is” basis. While care has been taken in its preparation, it may contain inaccuracies or omissions, and readers should consult the original source and independently verify key information where appropriate. This content is for informational purposes only and does not constitute legal, financial, investment, or other professional advice.
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